Disclosure: This publish was initially posted on Medium: https://medium.com/@CryptoKaijuIO/2019-in-review-1-year-of-cryptokaiju-bf4388369317 Oliver Carding is the founding father of each CryptoKaiju and CoinJournal.
It’s been some time since we final wrote a weblog publish, largely as a result of it’s been a busy 12 months releasing collectibles and bettering the Kaiju expertise. With 2019 now achieved, we thought we’d replicate on what was a tremendous 12 months which noticed us discuss on stage on Broadway, make mates at NYC and Berlin Blockchain weeks and even collaborate with an NBA team! 🏀
Kaiju in Numbers
When we first scoped out the venture, we knew we had been doing one thing that hadn’t been achieved in the house earlier than and that it was prone to seize folks’s creativeness, however we anticipated it to be a sluggish burner and didn’t count on as was the case, that the whole Genesis batch would promote out in 40 days which occurred in January 2019. Since then we’ve:
- Released four new batches (7 totally different SKUs)
- Sent Kaiju to their new properties in over 30 totally different international locations
- Have minted over 700 Kaiju NFTS, to ~ 250 totally different addresses (Though this may enhance as we distribute the Sacramento Kings NFTs)
Released in March 2019, Jaiantokoin is an anthropomorphic Cryptocurrency character and was launched in 2 totally different kinds: Ethereum, the rarer of the two and Bitcoin. The batch was restricted to 250 pcs, of which only 25 are still available to purchase.
Though we’re so happy with Genesis, we recognised that enhancements to how the NFC tag “sits” on the collectible may very well be improved so factored this into the design for Jaiantokoin, including a shallow “well” into the foot of the character which makes the tag significantly tougher to take away. This has now change into the usual for our designs and can be continued with newer releases.
Jaiantokoin has been extra of a “stable seller” than any of the dino designs. It didn’t obtain as a lot consideration as our first launch however has been a constant vendor all year long and remains to be our greatest promoting Kaiju (Though narrowly as we’ve offered over 200 Kitties now). In hindsight, doubling the batch measurement for a 2nd launch was bold, but it surely has improved our publicity, is nicely-beloved by all who’ve bought one and has additionally meant that there’s been an merchandise accessible when new folks go to the location.
We toyed with the concept of a CryptoKitties toy between Genesis and Jaintokoin, going so far as mocking up some CADs and consulting with our producers over the design. Eventually, we determined that having solely launched one toy beforehand, it might be higher to proceed growing our personal type and looking out on the Kitties once more in the longer term.
In April we returned to the concept and spoke to Dapper to seek out out in the event that they’d have an interest in formally collaborating. A bodily toy was not one thing the corporate was contemplating, nor wouldn’t it be viable for them to work on the venture contemplating the small measurement of our batches, however they favored the concept and directed us to their Nifty License which permits those that personal Cryptokitties to make use of the designs for their very own tasks.
Based on the Nifty license, anybody is ready to monetize their Kitty creations as much as the worth of $100,000 with a caveat being that you need to cryptographically personal the Kitty you might be utilizing in your artwork. We may have merely bred 2 colors and produced toys primarily based on these, however we wished to attempt one thing totally different which we felt match extra with the Kaiju model and that was to again each CryptoKitty determine with an actual CryptoKitty, linking the bodily to a Kaiju and CryptoKitty token, which means that as is the case with all of our different toys, every digital illustration of the bodily merchandise can be distinctive, having its personal character and attributes. Of course, as a result of nature of CryptoKitties and the numerous totally different cattributes that they’re comprised of the collectible wouldn’t look precisely just like the NFT, however after infinite hours and a few significantly busy felines, we had been proud of the outcomes.
The subsequent problem got here in how we linked the three parts collectively:
- The bodily collectible
- The CryptoKaiju NFT which incorporates the provenance/ authenticity data
- The CryptoKitties NFT linking the collectible to a digital illustration.
Our answer was to mix the two NFTs collectively, with the collectible linked to the Kaiju NFT which then references the unique Kitty.
The closing problem was how we introduced the NFT. If we merely re-used the CryptoKitty design like for like this may look complicated on marketplaces and easily like a Cryptokitties clone. After operating some concepts previous Dapper, we opted so as to add a CryptoKaiju branded bandana to our Kitties and do that by overlaying an SVG on high of the CryptoKitties SVG earlier than pushing the file to IPFS
The Kitty toy is gorgeous, it stands aside from toys by different manufacturers and actually brightens up rooms, however we actually remorse releasing it in August and in hindsight ought to have waited one other month earlier than opening the shop for orders: Initially, we thought we had been prepared, however every week after opening orders, catastrophe struck when the primary off the manufacturing line for the Cottoncandy variant had been utterly the flawed color, which means that we needed to re-match the colors and take a look at samples earlier than we may resume manufacturing. Secondly, we underestimated the supply time to our workplace and didn’t issue in delays which in the end we confronted. Shipping 7″ vinyl cats is significantly costly, so our plan had at all times been to fly 100 of them and fly/ship the opposite 200 on a quick boat, for which we had been quoted a lead time of 20 days, nonetheless, we confronted delays at each level. Firstly, regardless of being despatched to the freight forwarders in time, they weren’t instantly put in a container and we misplaced a couple of days to a nationwide vacation in China, nonetheless, when touchdown in Germany we confronted severe delays at customs with our treasured Kitties sat with customs for over three weeks. (The full story is too long for a Medium post, but if anyone wants the full information, drop me an email and I’m happy to share.)
We are assured that almost all of people that ordered a Kitty between August and October have now obtained theirs and more moderen orders at the moment are being dispatched inside 48 hours of us receiving the order, however the delays had been disappointing and a significantly low level for what in any other case has been a implausible 12 months of us transport on time. Having been in the Crypto house for over 6 years and having collected toys for round 20, I (Oliver) am staunchly in opposition to prolonged pre-gross sales having seen these run on for months and in some circumstances merchandise by no means materialise. We’ve at all times wished to keep away from doing the identical however ended up doing what we’re so in opposition to. I sincerely apologise to any clients who confronted a substantial delay, I hope you like your toys and guarantee you that new merchandise can be deliberate to make sure that even in the worst-case state of affairs you aren’t ready for objects you’ve paid for.
The concept for a Halloween toy was taken from sketch to having the product in our fingers in round 10 weeks and got here whereas designing the Sacramento Kings collaboration. We wished to launch one other model of the dino design, however do one thing a bit of bit totally different with it so opted to launch a glow in the darkish determine. We additionally determined to play with the NFTs, giving Spooky, Halloween themed traits and releasing three totally different designs.
Limited to 100 pcs, Spooky offered out in 2 weeks and 98% of these ordered arrived previous to Halloween, making it our quickest promoting launch. There’s not a fantastic deal to say about this launch, apart from it was so enjoyable to work on!
I believe contemplating the recognition of the unique dino design and the enjoyable we had in making use of it to a vacation, we’ll do comparable issues in the longer term, nonetheless, we don’t need to run foul of flooding the markets with the identical design, so don’t count on there to be new Kaiju for each vacation. Additionally, if we do run the design once more ideally we’ll make enhancements to the ft to make the tags safer as is the case on Jaiantokoin and Kitty.
The Sacramento Kings are essentially the most technologically modern sports activities staff in America and aren’t any strangers to cryptocurrency having been the primary NBA staff to just accept Bitcoin as cost in their enviornment. Early in 2019 we started chatting with their tech staff about releasing a determine and after some discussions settled on 2 totally different kinds primarily based on our dino design in the present and traditional jersey colors of the Kings. In November the Kings announced the launch of the 100 figures which will be distributed to fans via monthly scavenger hunts with some together with extra prizes together with courtside seats, VIP excursions and signed Kings merchandise.
There are a couple of variations between the Kings figures and Spooky/Genesis: First, to finest match the Pantone references of the jersey colors and produce a extra industrial product we opted for tougher vinyl which resulted in extra of a matte end which supplies them a significantly cool look!
Secondly, as this was the primary collectible in a roundabout way distributed by us we needed to think about the method for claiming the corresponding NFT. For batches offered on-line by ourselves, we gather Eth addresses throughout checkout after which manually mint and problem the token, nonetheless, with the Kings Kaiju we don’t have visibility on who’s gained, or the place to ship the token. The answer wanted to be easy sufficient for folks not acquainted with NFTS, give each us and the Kings inside staff the visibility wanted to rearrange prizes and problem tokens and likewise safe sufficient in order that the competitors couldn’t be utterly “gamed”. Due to time constraints and to make sure that it was so simple as doable we included a enterprise card sized instruction card which defined the method to winners and opted for a type the place they then enter their electronic mail tackle, Eth tackle and the serial quantity (NFC ID) of the collectible. This then emails us to inform us the place to ship the NFT, appears to be like up the ID in opposition to a database and notifies the Kings inside staff if it’s a winner in order that the prize will be organized.
We are extraordinarily happy with the truth that we launched the primary first bodily crypto-collectible in skilled sports activities and suggestions from winners thus far has been actually constructive. Good luck to anybody else participating in the scavenger hunts as they’re lovely Kaiju!
CryptoKaiju has come a great distance in simply over one 12 months, we’ve actually cemented a reputation throughout the house, have a small however actually loyal following who we love and are so grateful for and we’re extraordinarily happy with being the primary in the house to have linked bodily collectibles to NFTS. It’s unimaginable to thank everybody who’s made 2019 so sensible on a Medium publish, however there are a couple of individuals who deserve a shout out:
James and Andy from Blockrocket for his or her continued help and superb work!
The complete Dapper staff for his or her assist and help, particularly Caty and Benny who answered each single considered one of my questions and went above and past, even going so far as serving to us polish designs so the Kitty appeared nearly as good because it does.
Ryan and Jake from the Sacramento Kings for approaching us and giving us the unimaginable alternative, permitting us to extend our publicity and launch a lovely product which we love.
Amy Jung for permitting us to showcase our creations throughout EthBerlin and selecting our figures for use as prizes at the Devcon UX awards.
2020 is unimaginable to scope out because the NFT house remains to be so younger, after we see alternatives, or have concepts we chase them. If you’d informed us this time final 12 months that we’d end 2019 having produced one other 5 SKUs and that we’d have collaborated with an NBA staff we wouldn’t have believed it because it was not in our roadmap. While we don’t need to make guarantees we will’t preserve, we will reveal among the concepts which are in our roadmap for exploring in 2020:
One factor that we will positively promise for 2020 is extra merchandise, we’ve already begun engaged on 2 designs (The first of which is prone to be launched in April/May) and are additionally engaged on different thrilling items of merchandise which can be bundled collectively as we did with the Kitties toy. If you’ve been listening to stickers and our Instagram you’ll be capable to work out what the subsequent design will appear to be!
Our authenticity verification answer works nicely. To date, the NFC chip we use has not been compromised and we’re assured that the anti-collision measures in place by the producer are standing up so that every has a very distinctive serial quantity, nonetheless, although our answer works nicely, having to search for the serial quantity after which kind this into the DAPP is a bit clunky, particularly for brand new customers. Going ahead we’d wish to discover the extra encryption choices supplied by the chip and make verification simpler with an app. Work in this space is on the high of our checklist of priorities however may be very costly for a startup of our measurement and improvement is reliant on gross sales/ funding.
As we’ve talked about beforehand, in idea, our Kitties collectible is the primary instance of blockchain-powered Amiibo kind expertise, albeit very rudimentary. One of essentially the most requested function request we get is increasing on what customers can do with their Kaiju and bringing them right into a sport and although we’d like to construct a sport that works in a method that includes our NFTS, so a consumer would obtain a bodily merchandise, load up their NFT and be capable to play with it in a digital world, we aren’t video games builders and hiring a staff and producing a sport can be very expensive which means that although we’re holding the concept in thoughts, we’re unlikely to discover it in the brief time period, although we’re significantly in collaborating with different video games both to supply bodily collectibles primarily based on their I.P, or bringing CryptoKaiju into their video games. If you’ve got a game and want to work with us then please reach out!
Since the start of 2019, Kaiju homeowners have been promoting or buying and selling their collectibles on secondary markets with gross sales usually carried out on Bitcointalk/ Ebay/ Telegram teams with the NFTS despatched previous to the bodily being dispatched. We’ve begun to take a look at methods in which customers can trustlessly commerce their Kaiju which we’ll discover in extra element throughout 2020.
Working with third events
Working with a licensed product and with a third celebration has actually allowed us to be modern and optimise our processes and has additionally meant we’ve begun to consider the method for claiming NFTS when the bodily collectible will not be distributed by ourselves, for instance, if one other toy firm was to work with our expertise, or if CryptoKaiju had been offered by retailers.
If somebody was to purchase a Kaiju off the shelf how would we distribute the NFT to the shopper? As we talked about above, in the case of the Sacramento Kings we used a type, however this probably wouldn’t work at scale and isn’t essentially the most modern answer. One possibility we explored which is admittedly worthy of a point out because it’s such a fantastic product is Linkdrop which permits customers to say an NFT through a URL. We examined this by sending a couple of Spooky and Kitties with a QR code sticker connected to the packaging which clients then scanned to obtain their NFT. This works nicely for folks acquainted with Crypto who have already got wallets on their cellphone however in idea may very well be one other hurdle for these new to the house to beat. The different problem with this answer is that in the hypothetical state of affairs the place Kaiju had been sat on cabinets in a store, somebody may scan the QR code and declare the NFT with out buying the merchandise. We actually need to discover how this may work throughout 2020, A./ as a result of we’d wish to work with third events once more and have already had some preliminary discussions with one other toy firm who want to promote through retailers and B./ Innovations comparable to claiming NFTS through QR codes may assist enhance the general Kaiju expertise, even for many who purchase on-line. We talked about in our preliminary press launch that we’d love to duplicate the expertise of opening a blind pack of buying and selling playing cards and receiving your NFT as you obtain your bodily merchandise would assist support that.
When engaged on Spooky and the Sacramento Kings toys we additionally made a again finish change that allowed us to bulk mint from a spreadsheet once more making it simpler to work with different firms who in the case of the Kings had been in a position to ship the person knowledge for every token which we had been then in a position to mint. This is working nicely and if we had been to work with third events once more we want to enhance this additional with the view of creating it doable for different firms to easily add their knowledge and mint.
Thanks once more to everybody who’s supported our venture, right here’s to 2020!