By CCN: The Litecoin worth has surpassed $100 as soon as once more and no person is extra pumped about it than undefeated MMA Fighter Ben Askren. The LTC worth hasn’t been buying and selling within the triple digits since June 2018, in accordance to CoinMarketCap information. It’s up greater than 13% right this moment and Litecoin disciple Askren is shouting it from the Twitter rooftops.
Earlier this yr, the Litecoin Foundation sponsored Askren, whose nickname is “Funky”, for UFC 235, his Ultimate Fighting Championship debut match by which he confronted Robbie Lawler. Askren was named the winner of the match after three minutes and 20 seconds, however Litecoin received, too. The fifth-biggest cryptocurrency’s brand was plastered on the UFC’s well-known Octagon in the course of the UFC 232 match in January. Ever since then, the Litecoin worth has been on hearth.
— Ben Askren (@Benaskren) May 15, 2019
Litecoin Creator Charlie Lee has a knack for advertising, and Askren couldn’t have picked a extra high-profile cryptocurrency excluding bitcoin. Litecoin has been the coin to watch ever since year-end 2018 actually when Lee introduced his intentions to remodel LTC right into a privateness coin. But it wasn’t till February 2019 that the Litecoin worth rallied some 30% in at some point, which in accordance to business leaders is when the tide started to flip for the crypto market.
While it’s nonetheless a far cry from its peak of greater than $300 per coin, LTC is on hearth in 2019 and could possibly be headed to peak ranges as soon as once more, which is the place some say that the bitcoin worth is headed, too.
Pro Athletes and Cryptocurrencies
Professional athletes have begun to catch crypto fever, and it’s not simply the UFC. Litecoin can be sponsoring the favored kickboxing league for GLORY 65. The occasion is scheduled to happen on May 17 in Utrecht, Netherlands. GLORY considers LTC its flagship cryptocurrency and earlier this yr started accepting LTC as a type of fee for its merchandise.
The Litecoin Foundation is clearly wanting to capitalize on the tech-savvy younger fan base of the fight leagues it helps.
This Friday Litecoin will get within the ring at #GLORY65. Tune in and assist this superior group that’s rapidly taking the fight sports activities world by storm and making Litecoin part of their push! https://t.co/q7gZhgoSuf @GLORY_WS @ufcfightpass pic.twitter.com/wg215fivLu
— Litecoin Foundation (@LTCFoundation) May 13, 2019
The NFL Has Caught Bitcoin Fever
Just yesterday, NFL gamers Matt Barkley and Russell Okung had been tweeting about bitcoin. Both would love to be paid in BTC, one thing that their respective groups have so far denied. Considering the way in which that Litecoin is resonating with the UFC and kickboxing leagues, nevertheless, Charlie Lee could possibly be the one to persuade the soccer gamers to be paid with LTC as an alternative.